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Achievements

explore yourself

Employer Value Proposition [Personio]

Developed Personio's employer brand from scratch and established it internally and externally. 

Date

2019-2023

Services Provided

End-to-end project leadership and management, collaborating with founders, C-level executives, senior leadership teams, employees, and third parties.

Project Details

Establishment of a long-term strategy and plan, including conducting workshops, interviews, and research to define the employer value proposition and a long-term activation plan.

Results Achieved

LinkedIn #1 Top Startup Germany

4.2+ Glassdoor Rating 

0 to 125k+ LinkedIn Followers 

Culture Framework [Personio]

A framework for building a unique, authentic company culture.

Date

2020-2023

Services Provided

Workshops and interviews were conducted to revisit values and principles, leading to the creation of a simple framework. Alignment with leadership was achieved to secure buy-in on the Personio Code and its associated initiatives. This process involved preparing and facilitating communication and materials related to it.

Project Details

Revisited former Values & Principles and launched the Personio Code as the foundation for an authentic company culture. This involved integrating Core Values & Operating Principles into the company's, departments', and people's processes and actions.

Results Achieved

>80% Engagement Score 

New Initiatives like Impact Days, Health Week or Values Day

Integration into hiring, onboarding and performance process 

Tech Talent Value Proposition [ProSiebenSat.1]

Positioning and launch of value proposition focusing on tech talent.

Date

2017

Services Provided

Project management support for the project lead. Collaboration with internal teams and external agencies to create a value proposition targeting tech talent.

Project Details

Creation of target talent persona, specific landing page for tech talent, including new content (photos/videos/copy), internal communications, an on-site campaign, and an external media campaign (e.g., social ads, SEA).

Results Achieved

New landing page with five new videos

Launch of tech blog 

+10% active ambassadors won

The Power People 

Building a new HR community from scratch to empower HR leaders, People & Culture experts, and founders from start-ups, scale-ups and SME's. 

Date

Q1/2024

Services Provided

Creation of vision and mission for the new community, including tool and technical setup, engagement formats, and launch.

Project Details

Built a landing page, selected and implemented a community tool, set up the registration process and pricing, and created engagement guidelines and formats such as monthly webinars and quarterly events.

Results Achieved

50+ active community members in the first four weeks

Meetup #1 with 80+ participants from the local ecosystem

Curious?

let's make impact 

I am, too! 

What are your current challenges, and where do you need support? Let's discuss what's the best way I can support you and your organization. 

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How I Work

what you will benefit from

01

WOO? WOO! 

My superpower: winning others over. By bringing the right people together and empowering them to drive visions forward, I have the ability to create commitment and get sh*t done.

02

Boosting Others 

Sharing my knowledge, educating, and enabling others is what drives me. I love helping others discover their superpowers and boost their skills, so they can thrive moving forward.

03

Individuality First 

Each company, human or challenge is unique and requires a tailored approach. That's where I come in. My creativity is dedicated to recognizing and valuing the uniqueness of each case.

04

Tech Lover 

Faaaaaast-paced environments give me the 'feel good' vibes—that's where I thrive. Leveraging the latest technology and AI, I aim to elevate operations and significantly simplify our lives.

Publications 

get to know my work

I always like to know who I'm chatting with before diving in, so below you'll find some articles, podcasts, and talks to see or hear me in action.

Let’s create great places to work - together! 

Cassandra Hoermann

Founder c.c* &

Co-Founder of The Power People

Phone

+49 1556 6158056

hello@cassandra-hoermann.com

 

Address

Currently loving and living life in Monaco di Bavaria. 

Reach Out! 

Thanks for submitting! I will be in touch soon.

questions?

© c.c* by Cassandra Hoermann I  2024 

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