what i'm really good at
My Expertise
Employer Value Proposition
Whether it’s defining your employer value proposition from scratch or challenging the status quo, I can help you craft an authentic, unique employer brand from within. From setting up the strategy to bringing your EVP to life: let’s build an employer brand that your employees are proud of and top talents want to work for.
People
Experience
Turn standard processes into remarkable experiences. I can help you identify relevant touchpoints at each stage of the employee lifecycle, while rethinking HR by establishing a “people-as-a-product” that truly puts customers first. From first-time applicants to alumni, a unique people experience from onboarding, through company-wide events, to exits.
Culture
Design
Designing your culture means building the emotional connections that every great organization needs to thrive. I can help you understand what people feel when they work for you, to create and establish a common framework that powers winning organizations. One that is intentional and involves everyone.
Modern People Strategy
Change is truly the only constant. To respond to the times, organizations need innovative people strategies that match your company's vision, strategy and deliver results. I can help position your company as a strategic leader in new work, shaping areas like attraction, retention and overall employee love.
Digital
Transformation
The complexities of digital transformation are no joke. From strategic development to implementing your HR tech stack, I can share my expertise to help select, evaluate and rollout tools while educating on new technologies (like AI) to work smarter not harder. It’s a digital-first world: let me help you conquer it.
We should work together if...
should we, or should we not?
You need to use your resources wisely
Many startups and SMEs need to build a strong employer brand early on, but many lack the full resources to do it. If your team is ready to invest, but you want to move at a gentler pace, I can help fill that gap while getting you where you need to go faster.
You’re a leader who needs honest advice
Many leaders come to the table with the best of intentions, but don’t truly know how to drive culture change from the bottom up or create an inclusive environment for every employee. I’m here to be your judgment-free sounding board to help advance work together.
Your strategy is not really taking off
Plenty of organizations have a plan in place, like a really-fancy deck or two, but they struggle to really understand and realize their strategy. I’ve been there, done that. I can help you make an impact and turn a nice deck into to-dos and then dones. Let’s roll our sleeves up and get to work.
You want to get the foundations right
It’s far too easy to get caught up in the “flashy” side of employer branding. I can help bring your team down to earth to develop and implement the foundations that keep your organization true to itself and your people. I can help you focus on what matters, in the right order.
You know something needs to happen
Maybe you’re a leader, an entrepreneur or an employee who wants to kick things off but you’re not really sure where to start. I can help provide guidance, diagnose the situation and provide an educational and hands-on approach to help you.
You know work needs to be fun
I take my work seriously, but I don’t take myself too seriously. If you want that vibe to emit across your organization, we should work together to take the power of fun and use it as fuel for all your strategic, cultural or people-focused efforts.
My Services
how i can help you
From strategic consulting and navigating complex projects to customizing training and guiding you in establishing new ways of working, I provide the expertise and insights needed to elevate your business. Together, we'll create a great place to work.
Hi, I am Cass!
about me
Nice to e-meet you!
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I believe in the power of people, they are what makes a workplace unique.
With 10+ years experience working for agencies, corporates, and start-up to scale-up environment, I am an expert in building employer brands that employees are proud of and talents want to work for!
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My most recent experience was to scale the unicorn and hyper growth company Personio - one of the fastest growing tech companies in Europe. Nowadays, I help start-ups, scale-ups and SME's independently.
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As I love bringing people together and growing with each other, I share my insights on stage and co-host the HR community 'The Power People.'
